Cartoon Animal Ads

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Cartoon Animal Ads

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"How to draw dogs, cats and other pets"Cover.An instructional guide for drawing cartoon animals.Will the cartoon ads and other advertising on the Internet and television that appear to be especially youthoriented predispose boys and girls to drinking at an early age? Many factors are involved, but according to some experts, "The frogs are croaking and . . . kids are drinking." TV ads often reach millions of teens and children with messages that appeal to their humor, sense of fantasy, and identification with sports and glamorous, youngadult activities.1" Cartoon and animal ads for was a cartoon version of the dromedary (known as Old Joe) that has appeared on packages of Camel cigarettes since 1913. Print ads

and.billboards depicted Joe Camel shooting pool in a tuxedo, hanging out at a nightclub, playing in a blues band, and sitting on a motorcycle in a leather jacket and shades. He was cool, hip, and popular — in short, he was like a lot of other models in a lot of other cigarette ads, except that he was a cartoon animal instead of a fleshandblood human It's a similar story for diabetes and arthritis, and many behavioural disorders" (Abbott, 2004). Some ads capitalize on the docility of a particular strain by emphasizing that the animals are "on the side" of the researchers. They might be depicted next to a piece of technological apparatus, as though directly involved in using it, or looking at a graph. Some ads use

cartoon.images, stressing the animal's willingness to help the research (significantly depicted as a subservient female, When they started the second prayer, they couldn't get it going. Even Susan noticed this and said to Laurie in Bontoc, “They've forgotten the words.” Well, that was a disappointment. I'd seen a pig sac rifice, but it hadn't been a particularly good pig sacrifice. In a couple of generations, after they stabbed the pig in the throat, they might be singing, “We will, we will rock you!” Ever since attending this pig sacrifice, I've noticed ads in which a cartoon animal happily invites humans In the sense that cartoons are sketches or shorthand illustrations, and that fomenting

rebellion.and forming a political union were causes to be advertised then Ben Franklin and Paul Revere were the first American advertising cartoonists. But our story really begins at the time Palmer Cox, who did animal cartoons for the humor version of Life and was father to the beloved children's cartoons The Brownies, drew serious illustrations and humorous cartoons as ads. After the Yellow Kid No wonder the ADs liked him. Rocket J. Squirrel had a charm of his own, often reminding Pinto of Snot. Snot, like Rocky, was small, peppy, and unflaggingly cheerful. Actually, lots of ADs were like cartoon characters. They didn't just walk up the stairs; they darted merrily up them. They didn't laugh; they chortled with glee.

There.probably wasn't a single AD who didn't wish he could go up on one foot and, with a cloud of dust and the sound of a bullet ricocheting, get from point A to point And a 1998 study, conducted by the ad agency Campbell Mithun Esty, found that most children liked the Budweiser lizard ads better than ads for Barbie (of course, this might not be such a bad thing). The advertising industry claims that the appeal of these ads to children is unintentional. As Bob Garfield, ad reviewer for Advertising Age, says, "Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.Cartoon characters especially functioned well in this realm.

(Figure.1120.) That cows and pigs could walk upright, wear clothing, and speak in ads and TV commercials was not so astounding for most consumers given the ancient precedence of fable and folklore. To make the images and personalities of the animal icons compelling was the main challenge for the ad agency professionals. The somewhat primitive simplicity of Brooksie the cow and her farmyard pals of the 1930s was 

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