Design Collection Olympic Posters

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Design Collection Olympic Posters

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Originally published to accompany touring exhibition coinciding with the 2008 Beijing games; this ed. expanded to include the 2010 Vancouver and 2012 London games.The book examines the graphic design program for Tokyo 1964, architecture and urban plans for Athens 2004, brand design for London 2012, and practices of subversive appropriation and sociotechnical action in counterOlympic movements since A total of 58 posters were issued in four different collections: four official Olympic posters, painters' posters, designers' posters and photographic sports posters (28 photographs on a sporting theme chosen from 5,000 in the world's leading archives).105 The official posters were by Josep M. Trias (emblem poster), Javier Mariscal

(mascot.poster), Enric Satue (plate 120) and Antoni Tapies. Early in 1988 a jury had selected a design by Trias as the official emblem for the Games. lt The Olympics posters—printed by the companies Dai Nippon Insatsu and Toppan on paper specially developed for the occasion, utilizing the “Olympic red” ink produced by Tôyô Inki— were rendered in numerous reproductions in popular magazines.54 These works brought to the visual environment of everyday Japan the “fresh air of civilization and culture” that Japanese designers were longing for. Instead of remaining isolated in specific pockets and viewed by only a few cultured We trusted them, we love the Olympics, and we believed in what they were trying to do to bring

them.to New York City. My creative team is not going to enter the decathlon, so this was a way that we could contribute." Brian is, in fact, a huge fan of the Olympics and Olympic graphics. He has a personal collection of more than thirty original Olympic posters from the 1950s, 1960s and 1970s, including Max Bill's bold silkscreened designs for the 1972 games in Munich. In addition to his Through history of the Olympics visual systems have been used from the use of typography to colour and pictograms. For the 1964 Olympics Graphic Designer Yusaku Kamekura was commissioned to design the poster being the first to use Action Sports Photography. The Photographer to take this historic shot was Osamu Hayasaki using Air force men

for.the athletic shots. Future Olympics began to commission the design of Posters for Marketing and Advertising Olympic sports.15 Timmers, Century of Olympic Posters, 43, 46. 16 Sontag, 'Fascinating Fascism'. 17 Timmers, Century of Olympic Posters, 45. 18 Ibid. 19 Ibid. 20 Ibid. 21 BellVillada, Art For Art's Sake, 6. 22 Benjamin, 'The Work of Art', 64. 23 Ibid. 24 Lafont, Soviet Poster. 25 Tomlinson, 'Sport and Design', 121. 26 Timmers, Century of Olympic Posters, 99. 27 Ibid. 28 Osterwold, Pop Art, 145–55. 29 Timmers, Century of Olympic Posters, 102. 30 Ibid., 77. 31 Ibid., 122. 32 Garcia, 'One Hundred Years'; Second, there are the 'symbols' ofthe Games and the Olympic Movement. This

includes.the logo and emblem of each Games, the mascots, all merchandising materials and commercial applications of those symbols, the Olympic posters, the corporate design or 'Look of the Games' (including pictograms, Olympic buildings design, staff uniforms, stationery design, publications design and so on) and other symbols such as the traditional Olympic numismatics (stamps and coins), Olympic The NonDesigner's Design Book. Berkeley, Calif.: Peachpit Press, 1994. Web Resources The Kennedy Center ArtsEdge—artsedge.kennedycenter.org This site includes numerous lesson plans on graphic design and poster creation. The “Olympic Posters” lesson plan offers a handout on “Characteristics and Concepts for Posters.” The

“Poster.and Press” lesson plan outlines a process for helping students design a poster. CooperHewitt National Design Museum Educator Resource 

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