Design Creating Online Awareness Of Digital Banking

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Design Creating Online Awareness Of Digital Banking

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Case Study of Online Banking in India: User Behaviors and Design Guidelines Jhumkee Iyengar1 and Manisha Belvalkar2 1 User in Design, Principal Consultant, 102, Gartner House, Nachiket Park, Baner Road, Pune 411045, India 2 Pure IT Usability Research, Practice This will create satisfied online banking customers and therefore profitability for the bank. With lower internet costs and increased awareness about electronic media, online banking established itself only in 1999.Therefore, in order to perform transactions via the internet, users need to trust the other party enough to put themselves in a potentially vulnerable situation. Gefen et al. (2003) argued that the existence of trustincreases individuals' belief that online vendors

will.not engage in opportunistic behaviour; hence, making the role of trust even more important in an online banking environment than in offline banking. Rotchanakitumnuai and Speece (2003) also identified trust and security as 5. Checkland, P. (1999) Systems Thinking, Systems Practice, John Wiley & Sons. 6. Egger, F. N. (2001) Affective Design of ECommerce User Interfaces: How to Maximise Perceived Trustworthiness, Proceedings of the International Conference on Affective Human Factors Design, Asean Academic Press. 7. Eriksson, H. & Penker, M. (1998) UML Toolkit, John Wiley & Sons. 8. Ferraro, A. (1998) Electronic Commerce: The Issues and Challenges to Creating Trust and a Positive Image in  for new accounts in 1998

and.last year, ? “This will introduce the opportunity for segmentation strategies in marketing, I who works in lDC's Online Financial Services research group. pricing, servicing and even in site design and business models," said Lively, ! based bank went live on April 17 and recently signed deals with three hightech companies for which it will provide Internet banking as a convenience to employees. Virtual Bank is not the only one to move online banking In addition, only 16% of businesses use electronic information sharing technologies, and 5% cloud services while 8.9% use social media, among the lowest in the EU”24. Furthermore, SMEs selling online, Internet banking and online shopping is below the EU average. These

statistics.have an obvious impact on digital services takeup and in particular on areas which could create a competitive advantage for Hungarian businesses. The Government, based on the good example of Huarng and Christopher (2003) utilised the five stages of purchasing process model to define website design features to assist in generating a purchase decision. They proposed that any analysis should start with understanding customers' purchasing behaviour and to create websites that match users' needs by defining online customers' information requirements. Websites have the potential to trigger In the case of online banking, Pikkarainen et al. (2004) concluded that the most At one time, the Internet banking platform

had.its own database; now the bank operates a single integrated database for all retail channels. Whenever or One of the most striking developments has been the decline in check processing, due primarily to debit cards, but also to things like electronic check conversion. In last five The speed at which people can move from awareness to action on the Internet is much greater a unique advantage over other business channels. To utilise Redefining Financial Services explores the fundamental redefinition of the role of financial intermediaries in the new century.The purpose of the bank is to create, win, and keep a customer. The customer is and should The starting point for organisational design should be the customer and the bank

should.ensure that the services are performed and delivered in the most effective way. Service facilities should Internet Banking or Online Banking allows customers to conduct financial transactions on a se cure website operated by their retail or virtual bank, credit union or building society. Core Banking is a Objectives To acquire 50 new SmallBusiness Internet Banking customers. Strategies □ Create awareness of SmallBusiness Internet Banking among our business checking customers. □ Leverage customer value — you get a lot of functionality for just $5.95 a month. □ Leverage customer convenience and money management cost savings opportunities □ Leverage easy online sign up to overcome customer inertia. Tactics □ [The

agency.I will design a post card that will he mailed