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Design Icon Coldspot Refrigerator | Animal Cartoon Characters Images

Design Icon Coldspot Refrigerator

Posted by Janell A. Bueno in Design
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Design Icon Coldspot Refrigerator

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In 1935, he was commissioned by Sears Roebuck and Co. to redesign the “Coldspot” refrigerator; an awkward box on stamped metal legs with the cooling unit exposed. Greatly improving its appearance, Loewy's design enclosed Teague also designed clocks for Westclox, automobiles for Mercury, the railroad icon known as the “Twentieth Century Limited,” standardized service stations for Texaco, product packaging and more. Previously a stage designer, Bel Geddes, like Loewy, Ball Clock, quotation from George Nelson: The Design of Modern Design by Stanley Abercrombie, MIT Press, 2000. Ball Vacuum Cleaner, quotation from “A Coldspot Refrigerator, quotation from Never Leave Well Enough Alone by Raymond Loewy, John Hopkins

University.Press, 1951. Crescent Adjustable Wrench, quotation from Garbino Trash Can, quotation from “Design Icon” by Bettijane Levine, Los Angeles Times, March 13, 2008. Glock 17 Pistol, quotation from “Top Gun” Early in the century both showed mass market promise.21 The quest for stylistic obsolescence began in the United States in the 1930s when Sears hired Raymond Loewy to transform their Coldspot refrigerator from a cold fourlegged box into a modernist icon. Then and thereafter, refrigerator models changed every year, sold for their symbolic as well as functional values, by turns mimicking skyscrapers, Bauhaus cabinets, and art deco screens. The giants of modern American design, sponsible for one of the most

enduring.icons of Hollywood: the famous Academy Award statuette, the "Oscar." Raymond Loewy Raymond Loewy (18931986) came to the United States From 1929 to 1931 he worked for Westinghouse, designing radio cabinets. His accomplishments were many. In addition to the above In 1935, Loewy's studio designed the Coldspot refrigerator for Sears, Roebuck and Company. This sleek refrigerator is a perfect example of Modernism translated One such success was the refrigerator he created for Sears, Roebuck and Company in 1934. Loewy had this to say about redesigning the Coldspot: When we began our design, the Coldspot unit then on the market was ugly. It was an illproportioned vertical shoebox Loewy went on to have a hand in

creating.many icons that are fixtures of the American psyche: the Greyhound bus, the Avanti automobile and Air Force One, to name just a few. He even contributed to the work done by Raymond Loewy, Design Consultant: Updating Existing Technology Raymond Loewy's 1934 refrigerator redesign for Sears and Roebuck is another story that should be mandatory for design, as well as business, students. Loewy merged aesthetics, materials, and manufacturing to transform the loud and ugly electric refrigerator of the 1920s into a modern kitchen appliance. The consumer response was immediate. In one year, sales of Sears's Cold Spot increased from 65,000 to He was never backward in coming forward about his own importance. And, with the

help.of many design historians, he played up the importance of the Coldspot fridge. The Sears Coldspot refrigerator is to the history of industrial design what Cazanne's Bathers are to modem art: an icon of modern form. In 1929 a process of stamping and bending metal panels was developed which rationalised the construction of a refrigerator, reducing its unit cost and hastening its production. Loewy Industry, Art, and Design in America Terry Smith. United States, as elsewhere in the "advanced" world, was transfigured by a consciously modern simplicity of style, rooted in the experiments of the geometric abstractionists of the 1920s but spreading to all aspects of everyday life in the subsequent decade? Why not, then,

celebrate.the nowfamiliar canon of modern classics such as the Chrysler Airflow and the Douglas DC3 airliner (both 1934), Loewy's Coldspot refrigerator (1935), A illustrated survey of the career and influence of a master of design showcases some of his most famous and influential works, including the CocaCola bottle and truck, the package for Lucky Strike cigarettes, and the Studebaker automobile The Loewy studios crafted such icons as the Lucky Strike cigarette packet, the Exxon name and logo, the livery and decorations for Air Force One, the Sears Coldspot refrigerator, and the habitats for many of the manned vehicles of the National Aeronautics and Space Administration. The Loewy operation also became the largest store planning

and.retail design service in the world in the 1950s and 1960s. Its many sided presence extended to the globe's leading economies in the era 

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